Branding project creating the identity for a real ale brewery. Outcomes aimed to develop striking visuals through typography focused assets, using bold colours to create distinctive and characterful designs.
Inspired by pub humour and real ale heritage, the WetHands visual identity brings the name of each beer to the center of the order and kick starts a conversation at the bar.
Mouse Controlled Video Scrub
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brewery identity inspired by long nights behind the bar - WetHands Brewery Co. combines two of Britain’s greatest pieces of cultural heritage, real ale & silly jokes. It’s a brewery that does things differently - each brew starts with a name before anything else. A funny word, an esoteric phrase, an inside joke for the veterans of the hospitality industry. If the name is evocative, we can tell the story of a beer in just a couple of words.